By reading this article you'll learn that: not everything that appears as pep talk is a brainwash, you can be a Moses (& carve some stone tablets) for your team, why 10 commandments are better than "Chairman's Mao Little Red Book", where's the border between good & bad principles, where do the values come from (& whether they can be imposed) ... Utterly pragmatic creatures known as engineers are by definition allergic to any kind of activities they classify as "brainwash". This category is quite wide: all sorts of pep talks, motivational speeches, noble ideas/values behind…