TL;DR - the word "digital" became a real catch-all in 2016 - everyone wants to digitalize their business, w/o understanding what it truly means: no wonder that it attracts all kinds of impostors, slyboots & other types of consultants ;P - all eager to sell you a "digital" pig in a poke ... Good wording is priceless. Well chosen brand tagline or catchy mission statement can prime, resonate & catch a lot of positive attention. If hooked well, it can help with brand marketing (& its connotations). Hence companies want their names associated with terms…
All posts in Bullshit
There's a common saying: The truth will attend to itself. Quite naive one, I'd say. Sadly, it sometimes doesn't work even in the world of IT (supposedly based on scientific & engineering fundamentals), especially near the boundaries between engineering & other disciplines where everyone considers himself an expert (or at least pretends to be one). So, frankly speaking, bullshit is everywhere. Plenty of bullshit. Marketing bullshit, sales bullshit, ignorance bullshit, insolence bullshit, hype-rooted bullshit, opinionated bullshit, trolling bullshit, ... Classification of bullshit seems to be grow into the separate discipline itself these days :) So let's have some fun - what is…